Order UGC
Order UGC video for your business: how it works
UGC video is "living" content from real people that looks like a genuine recommendation, not classic advertising. Brands order these videos for paid social, organic content, and product cards. Below: the formats you can order, what drives the price, how to write a brief, and how to get finished videos through the platform.
Order UGC
Why your business needs UGC video
UGC (User-Generated Content) is content that looks like it was made by an ordinary user, not a brand. People trust these videos more because they feel like a friend's advice rather than an ad. For a business, that means creatives that blend naturally into the feed and perform well in paid campaigns.
Unlike classic production, UGC needs no set, actors or weeks of prep — a creator films at home on a smartphone within a few days. You get a full advertising asset that you own and can test and scale. More on the format in UGC vs influencer marketing.
Classic production
- Expensive and slow
- Studio, actors, equipment
- Looks "like an ad"
- One pricey clip
UGC video
- Affordable and fast
- Filmed at home on a phone
- Looks "like genuine advice"
- Many variants to test
Which UGC formats you can order
Different tasks call for different formats. Brands most often order:
Review / unboxingShow the product "as in real life"
TestimonialA real customer story about the benefit
Before / after videoVisibly demonstrate the result
Tutorial / how-toHow to use the product
Scripted clipBuilt around a specific ad idea
Product-card videoFor your site and marketplaces
You can order several variants of one video to test different hooks in ads and keep the one that performs best.
Which businesses and goals UGC fits
UGC works in almost any category — from a local shop to an app. Videos are most often ordered for:
Online storesMarketplacesBeauty and cosmeticsFood and drinksFashion and clothingTech and gadgetsApps and servicesHome goodsKids productsLocal business
How much it costs to order a UGC video
There is no single "rate" for UGC — the cost depends on several factors: the type and complexity of the video (a simple review vs a scripted clip shot to an idea), length, number of takes and revisions, urgency, and how many videos you order at once.
So we do not quote "average figures" that mean nothing for your specific task. On UGC Create you see the terms for your own project and agree with the creator transparently, with payment handled safely through the platform.
How to order UGC on UGC Create: step by step
- Sign up as a brand — it is free.
- Describe the task: the product, the video format, the idea, and where you will use it.
- Write a brief or use the platform's prompts.
- Choose a creator by portfolio and niche — or let several apply.
- Get the video and request revisions if needed.
- Launch it in ads and scale what sells best.
How to write a brief that gets a great result
The quality of the video depends 90% on how clear your brief is. What to include:
- the product and its main benefit — what exactly you are advertising and why it matters;
- the target audience — who this video is for;
- the format and length — review, testimonial, before/after, how many seconds;
- the hook — what grabs attention in the first seconds;
- where you will use it — TikTok Ads, Reels, a product card (this shapes the framing and pace);
- reference examples — a couple of videos in the style you like.
If you are not sure where to start, use our guide How to write a UGC video brief — it walks through writing a brief that gives the creator everything they need.
Common brand mistakes when ordering UGC
- a vague brief like "make something great" — the creator cannot guess what you actually need;
- demanding a "perfect ad" — that strips UGC of its main strength, naturalness;
- ordering a single variant instead of several — nothing to test in ads;
- ignoring the creator's niche — better to pick someone who understands your product;
- not saying where you will use the video — that decides the format and framing.
Why order UGC through UGC Create
Vetted creatorsChosen by portfolio and niche
Secure paymentFunds go through the platform
Rights to the videoThe finished asset is yours
Fast and simpleFrom brief to video in a few days
Frequently asked questions
What is UGC video in simple terms?
It is a video that looks like it was made by an ordinary person — a testimonial, review or unboxing — rather than classic advertising. A brand orders it from a creator and uses it in its own ads, social media and product cards. People trust this content more because it feels like genuine advice.
How much does it cost to order UGC?
There is no single rate — the price depends on the format and complexity of the video, its length, the number of revisions, urgency and order volume. On UGC Create you see the terms for a specific project and agree with the creator transparently, with no hidden figures.
How long does filming take?
Usually a few days from brief to finished video — UGC needs no studio or long prep. The exact timing depends on the complexity of the task and the creator's workload.
Who owns the video after filming?
You receive the finished asset to use in your ads and channels. Usage terms are agreed within the order, so the rights are clear before work begins.
Can I order several variants of one video?
Yes, and it is recommended: several versions with different hooks let you test them in ads and keep the one that brings the best result.
Why is UGC better than classic advertising?
UGC is more affordable and faster than studio production, looks natural and blends into the social feed. It is easy to test, relaunch and scale — which is why brands often build performance advertising on it.
How do I choose the right creator?
Go by portfolio and niche: it is better to pick a creator who has already filmed in your category and whose style suits you. On the platform you can review their work and let several creators apply to your project.
Ready to order your first UGC video?
Sign up on UGC Create as a brand — it is free. Describe the task, pick a creator and get video that sells.
Order UGC
